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Why Network Marketing Rank As Global Growing Businessman


NETWORKING is an essential part of building wealth. It is a powerful tool for business people and professionals. It is one habit that separates the rich from the poor. The poor look for work, the rich look for and build networks.

Your network is your net worth! The creators of Facebook, Linkedln and Twitter have built great empires by using their social networking tools to help people build their networks and remain better connected than ever.

Zig Ziglar said, "you can have everything you want if you help enough people get what they want". If you want to go fast, go alone but if you want to go far, go with others.

Cost of living is on the upswing, regardless of which part of this world you live. Everyone from governments to citizen is locked in this centuries old battle of combating inflation.

Of course, some degree of inflation- or price rise- occurs naturally due to our dependence on imported or expensive stuff. Market factors including demand-and-supply dictate inflation indexes worldwide.

The best way to battle inflation is by increasing your personal and family incomes. Of course, there are various options available should you decide to boost your regular earnings.

However, in recent years, Network Marketing is fast becoming popular as an excellent source of extra income.

he term itself is self explanatory. Network marketing simply implies marketing- or promoting and selling- a product within your own circle of family and friends.

You can extend it to include colleagues, neighbors, business associates and anyone whom you can network with effectively.

And if you want to make it big then you can promote to strangers through offline advertisements like newspaper, pamphlet ads etc. and online marketing like blogs, Facebook, WhatsApp etc.

Network Marketing, also known as Multi-Level Marketing (MLM) is one of the most misunderstood industries in Nigeria and in the world as a whole. The mere mention of network marketing is enough to send some people scurrying away as they recall someone who might have gotten involved and not made anything significant.

It however has so many myths and untruths surrounding it. There is the laziness embedded in a good number of the Nigerian populace. 

Over the years too, Nigerians have been scammed and duped of their hard earned money by pyramid schemes, ponzi schemes and MLM scams. These have brought negativity to Network Marketing. The truth remains that just like in the other businesses , if you don’t build up your business links and everything about it, you will fail.

But is Network Marketing that Bad? Forbes magazine stated how most Americans are not turning to Network Marketing as a way to start up a business part time, and learn side income. People like Robert Kiyosaki, Author of ''Rich Dad,  poor Dad'' and ''Business of the 21st Century'' have touted Network Marketing as a way to get real life Business skills and Training. 

Almost every major thought leader from Les Brown, to Brian Tracy has endorsed the Network Marketing industry, and companies like Amway are listed on the USA stock exchange and do billions of dollars in revenue.

So, why is Network Marketing in Nigeria not getting the respect and credibility it deserve? i believe it's lack of education and open mindedness. So in this article/post i will be sharing 5 key secrets, which can help you succeed in Network Marketing in Nigeria.

Every business has its own peculiarities and the keys that unlock success in it. Network Marketing deals on referrals and downliners. It thrives on team work. Your understanding of the working concept of the business will enable you become very successful. This article aims at giving you tips that can help you in recruiting and sponsoring your downliners and by extension becoming successful in the business.

Now what are the 5 key secrets to succeed in Network Marking in Nigeria;

  • Learn to differentiate A Legitimate Network Marketing company vs a Pyramid Scheme- The reason most Nigerians do not succeed in MLM is they do not make this important distinction between legit Network Marketing company and a pyramid scheme. Network Marketing is designed to move products and services directly from the parent company to the end user, that is why it is also known as direct sales.While in pyramid scheme, no products or service is moved. Money that flows in pyramid is based on just recruiting alone. So if you see a program where they say, bring one person and you earn X amount and there's no tangible product, i suggest you run. For more information on how to identify pyramid schemes, click here
  • Join a solid company that has been around for at least 2 years plus, which has a solid product and physical offices in Nigeria; It is risky joining a company when it is just starting because most start up companies fail within their first 1-2 years. A company that has in business for 2 years plus is likely to be around more. Also, make sure the company has a tangible product, which is consumable (so reorders can come in, which will give you residual income), and they offices in Nigeria where you can meet actual people.  I heard a funny story about some people who were supposedly doing a ''Pyramid Scheme'' business online. They were told it was a pyramid and not a legit MLM company, but they refused to listen. One day, they went to the site and it was shut down. No way to hold the company accountable. So do not make the same mistake. Join an MLM that has a physical product and offices you can visit in Nigeria.
  • Get A Good Mentor find a good mentor who has either gotten the results you want in Network Marketing, or who has a vision and a working towards it, and work with that person. The mentor might not necessarily be who brought you into the business, but your success in your business is not dependent on your sponsor. If you want to success, find people who have gotten what you want and mode their actions, beliefs and mindset.

  • You can do it part time.
  •  In my 15 years career, I have seen hundreds of people who earn more income from MLM than their full time job.
  • I have seen many people become wealthy including me during the same period.
  • You don’t require infrastructure such as a dedicated office for network marketing business.
  • Academic qualifications are not important for network marketing; just anyone can do it.
  • Network marketing effectively utilizes the society to introduce new products and concepts within a specific geographical area or demographic group.
  • MLM business provides ample opportunities for students, housewives, retired persons, senior citizens as well as people with special needs to earn a decent income.
  • You can start network marketing business without investing much money or even zero investment.
  • Products and services offered by network marketing tend to be lower priced than same stuff available at stores.

    And the best thing I like about network marketing business is meeting new people & travelling to different locations around the world.
Other names for Network Marketing

Network marketing is known worldwide with myriad names. These include
1. Multi Level Marketing (MLM)
2. Direct Marketing
3. Pyramid Schemes/ Pyramid Marketing
4. Direct Marketing
5. Ponzi Schemes

However, it is worth noting that the terms ‘pyramid’ and ‘Ponzi’ have negative connotations. They refer to scams.

Direct marketing refers to schemes where you are the sole supplier of goods or services provided by a company. It explicitly implies, no agents or third parties are involved.

This means, the consumer does not pay unnecessary intermediary commissions.

Skills required to work as Network Marketer

Frankly speaking, your academic achievements and qualifications are irrelevant for network marketing. You could be a medical professional or a reputed architect or even an illiterate.
However, you can sell mundane daily objects such as herbal soap or food supplements as network marketer. Regardless, here are some skills that can help you become a successful network marketer:
  • Excellent communications and interpersonal skills
  • Patient listener
  • Pleasant personality
  • Convincing talker
  • Astute judgment about money and finances
  • Great organizational capabilities 
  • Friendly and gregarious
  • Willingness to exert extra efforts
  • Open to new ideas and concepts
  • Skills to develop and consistently maintain network of contacts
  • And most important, helping their team members to grow their network  
Additionally, if you are a native speaker of any particular language, this ability can help you develop a network within an ethnic community.

There are no empirical studies to contradict this statement but generally women and senior citizens make better network marketers.

However, this can be attributed to more time they spend on this work, compared with men and youngsters.

 A great man once said "if you take all the money in the world and distribute them equally among people.
after a while all the money will go back to their original owners". Why?

Tracing history of MLM

Interestingly, Network Marketing is not a new concept worldwide.
The accolade of the world’s first network marketing firm goes to Avon, which began its business in New York in 1886 with fragrances and beauty products for women. Despite its impressive history spanning over 130 years, Avon continues to sell its products through network marketing. 

Today, this firm has annual turnover exceeding US$ 10 billion. Avon is also the world’s second largest network marketing company.

In 1922, Kleeneze, a UK based firm began its humble business of garden, home and body care products. This firm also operates till date with network marketing as its backbone.
The third oldest network marketing company is Betterware that sells household and beauty products.

Other notables in the network marketing industry include:
  • Wachter’s Organic Sea Products (founded in 1932)
  • Tupperware (1946)
  • Cutco Cutlery (1949)
  • Jewels By Park Lane (1955)
  • Shaklee Corporation (1956)
  • Golden Neo Life Diamite, famous as GNLD (1958)
  • Amway (1959).
Further, these companies are flourishing till date. Clearly, this indicates that network marketing is a success. Millions of people worldwide have become rich fast selling products of these firms.
Notably, several companies also lost business and had to close doors during this era. 

However, their failure was due to various reasons ranging from World War-I from 1914, Great Depression of 1929 and World War-II from 1939.

Mainly, economic uncertainty during these intensely difficult times this planet has seen, led to failure of many network marketing companies.

A unique system at work
Understandably, network marketing is a unique business model in its own right. Here, the company does not open its retail showrooms or sell its stuff through other stores.

Instead, people who wish to capitalize and make money on a company’s good reputation, buy and sell its products for a small profit. Usually, these products are sold by network marketers within their personal clique. 

Steps to Become a Good Network Marketer

Obviously, there are several benefits of becoming a network marketer, full or part-time. Should you meet the above criterion and have great life skills, you can easily enroll for network marketing and get rich quickly.

Remember, network marketing, by no means, is a cakewalk, as one could get deceived into imagining. Instead, it requires extra efforts.

All your interpersonal skills and social contacts will undergo rigorous tests when you enter network marketing.

Compensation plan is one of the most important thing to check in a MLM business. Better is the compensation plan, better will be your income in short time & less work.

Although there are dozens of MLM plans, but I am going to explain you only the most popular plans.
  • Generation Plan: This is the oldest & safest plan. Most of the big companies like Amway, Herbalife etc. use ths plan. Here you get maximum earnings from your upper levels. But as the levels go further deep, your earning decreases.
  • Matrix Plan: It’s one of the most popular MLM plan. You have limited width on your first level. Maximum, you can sponsor 5 people in the first level of downline. If you sponsor more members than max then it will be spillover and gives the benefit to your downline. Popular matrix plans are 3×5, 4×7, 3×9.
  • Binary Plan: This is my favorite compensation plan and this is also called as 2xn matrix plan. You need to recruit only 2 members, one on left and one & right. Your 2 members will recruitment 2 members each. You get same commission till unlimited levels.
  • Pyramid or Ponzi scheme   
Invariably, companies offering financial products follow the traditional pyramid scheme. Meaning, as a new network marketer, you are at the top of the pyramid.

You are required to enlist two or more new network marketers. Once again, you are paid a commission or incentive for these new recruits.

Your new recruits get more subscribers to the pyramid scheme and get commissions or incentives too. Further, you also get a small portion of the commissions paid by your new recruits and any new members they enlist.

Unfortunately, such companies pay you from membership fees received from new recruits. These payments cease the instant any part of this human pyramid fails.

Pyramid schemes are also called Ponzi schemes. It gets its name from Carlo Ponzi, a swindler from Italy. Ponzi schemes involve paying older investors from membership fees paid by newer members. There are no legitimate business activities.

Pyramid and Ponzi schemes are destined to doom. The moment a few members cannot enroll new recruits or pay membership fees, the pyramid collapses.

8 Tips That Can Help You Become Successful In Network Marketing In Nigeria

1. Have A Good Follow Up Strategy:

It is not in your interest to pester your contacts on joining your company. However, you can be strategic in following them up without necessarily constituting a nuisance to them. A no at a particular time could mean that they are not ready yet but will be ready someday. You can use Emails, phone calls, text messages and even the social media to follow your contacts. A good follow up strategy can bring up enormous rewards in network marketing.

2. Partner With The Company That Has A Product Or Service You Like: 

Passion is key to surviving in the business of network marketing. Getting people to like a product you have genuine love and interest will be effortless. If agriculture is your area of passion, then it is advisable you partner with companies such as green life and its likes. If you want to help lives and offer humanitarian services, you should pick Helping hands International The man that is interested in health and supplements should pick companies such as neolife and its likes. The most important thing here is that you are partnering with a company that covers your area of interest and passion.


3. Focus on Sponsoring People and Not Just Recruiting Them:

In network marketing, recruitment is the first step of sponsorship. So many stop there. It is not enough to just recruit them. You have to be there to steer them towards success bearing in mind that their success is invariably your success. You have to become a leader so as to lead those you recruited to success. This is the whole essence of sponsorship. You can achieve this if you try and you should try if you want to make it in network marketing.

4. Research On The MLM Company You Want To Join:

Knowledge is widely regarded as power. Arm yourself with knowledge of the company you want to partner with so as to see success. A lot of people are not succeeding in the network marketing industry because they keep doing the wrong things. The truth remains that the fact that you joined a company is not enough for you to succeed in it. Get to know the basics and innovate on how best to go about your business. Time will tell and I’m very confident that it will tell positively.

5. Have A Good Follow Up Strategy:

It is not in your interest to pester your contacts on joining your company. However, you can be strategic in following them up without necessarily constituting a nuisance to them. A no at a particular time could mean that they are not ready yet but will be ready someday. You can use Emails, phone calls, text messages and even the social media to follow your contacts. A good follow up strategy can bring up enormous rewards in network marketing.

6. Dare To Be Different:

There are a lot of people selling the same product as you are. That means that whatever you are telling people about the core working principle of the company you are partnering with may have been told by others. You have to be different to have real success. Sell and share the products sold and shared by other marketers but do it differently. A little innovation can be key to your success. Simply put, you have to just dare to be different.


Without a goal post, football players will play until they are exhausted and still won’t score. Without life goals, you will keep on working until you are tired and retired and you won’t still be successful.

Your vision is more important than your sight. A blind man with a vision for what he wants to achieve will succeed more than a man with sight but no vision for what he wants to do in life.

7. Be Honest and Don’t Exaggerate:

Some network marketers are not truthful to the people they want to recruit. The over exaggerate and hype the benefit of partnering with the company just because they want to recruit people. This is wrong as it has the capacity to boomerang. People should not come with unachievable expectations because it leads to people leaving without making it. You won’t make it this way. Try and tell them exactly what to expect. Honesty does not hurt but deceit will crush your downliners.

8. Don’t Pester People:

Let us be honest, nobody wants to be pestered about a particular thing. It is irritating and you can lose your family and friends if you keep barraging them about that service or product. Your downliners don’t necessarily have to be your friends and family members. So, give them a break, try to catch others. Your friends and family members will begin to join when they see success being achieved by you in that company. The world is big and contains a lot of individuals that can be recruited. Be wise.

9. Master The Art Of Marketing:

Marketing which involves buying and selling of goods and properties is a great art, master it. Go about it diligently and you will definitely get people to like your products and services and that will definitely get them to partner with you and the company. 

Identify your target market and use outlets necessary to reach your target market. The social media, website and other outlets can go a long way in bringing your products to the limelight.

You are the architect of your own success and your own failure. Your success is in your hands and how you make it in network marketing is all down to the way you think and act. Therefore, you might want to do that very well. 

I’m waiting for you to become a great network marketer and indeed for your testimony on how this article helped you. Until then, you should enjoy your life to the fullest and let others in to enjoy their lives.

Last word
Obviously, Network Marketing business is a great way to get rich quickly. However, you need to get associated with a great company. Before entering into any network marketing/ Multi Level Marketing/ Pyramid or Ponzi scheme.

It is better you take thes few precautions.

  • Ensure that the scheme is legal in your country.
  • Verify credentials of the MLM company and its officials.
  • Network marketing financial schemes that offer high returns on low investments can be frauds.
  • Read testimonials and reviews about the company.
  • Do not invest or sell in any products offered by dubious network marketing companies.



1. Never wake up early. Keep stretching and turning in bed until you get too hungry to continue dozing. If there are no bed bugs, why hurry to get up?

2. Never plan how to spend your money. Whenever you get money, start spending it right away and when it's finished, you try to count and recall how you spent it.

3. Don't think of saving until you have real big money. How can you save when you earn so little? Those telling you to save are not sympathetic to your burning needs.

4. Don't engage in activities usually reserved for the "uneducated". How can you, a graduate, engage in petty trade, network marketing or home-based production? That's for people who never went to school!

5. Don't think of starting a business until an angel comes from heaven and gives you capital. How do they expect you to invest before you get millions? Even though more than half the businesses in your town were started with little capital, you as a smart person can only start with millions.

6. Complain about everything except your own attitude and laziness. Blame the system, the government and the banks that refused to lend you money. They are all bad and do not want you to get rich.

7. Spend more than you earn. To achieve this, buy consumer products on credit and keep borrowing from friends and employers.

8. Compete in dressing. Make sure you're wearing the latest clothes. Intimidate the congregation with your trendy fashions every day. Whenever your neighbor buys a new phone, you get one that is more expensive.

9. Get yourself a nice second hand car that costs more than three times your yearly salary.

10. Give your children everything they ask for since you're such a loving parent. They should not struggle for anything because you do not want them to suffer that way, they will grow up lazy and hence poor enough to ensure they can't help you at old age.

11. Devote your time, energy and resources to watching football especially EPL, UCL and La Liga. Keep up with all matches, fixtures and transfers. Ensure you adequately argue your points among friends for hours after each game. After all, one day Messi and Ronaldo will remember you and send you some percentages of their income.

12. Stay on Facebook, Twitter, Whatsapp and Instagram all day to post, comment or watch videos. Engage in discussions that add no value to your life just to be seen that you are current and up-to-date. Be hopeful that one day a benevolent spirit will come down to bless you.

We often wonder Why The Rich Gets Richer And The Poor Gets Poorer.

Some people even conclude that all the billionaires in our society might be into “ritual killings” instead of finding out what these people do differently👇

The rich people INVEST: They don’t earn and hide their money in the bank,they keep investing on businesses,books,paid seminars etc

The rich people SPEND WISELY: Many people say that rich people are stingy,don’t blame them they have plans on how to spend and re-invest their money every month.

The rich people have MULTIPLE STREAMS OF INCOME:To become rich you must have at least 4 streams of income that’s why the rich don’t depend on just one business or job,they have several businesses. If one doesn’t work then the other will.

The rich people WORK TO GET WEALTHY: Yes,while others just want to work in order to pay their bills and run a rat race with little or no savings.....rich people think BIG and use those skills they develop at workplace or hobbies to their advantages in making money to get wealthy.

Above all CONSISTENCY is key and just like any form of discipline, has a subtle effect. At the end of the day, the week, the month, the results are hardly noticeable. But let five years lapse and the differences become pronounced. At the end of 10 years, the differences are dramatic.




The poor are mainly consumers and the rich are mainly investors.

Show me a POOR man and I'll show you a man who

P - Passes
O - Over
O - Opportunities
R - Repeatedly.

A man who sees challenges in every opportunity instead of seeing opportunity in every challenge.

Being a MAN is not a title, it's a responsibility. It means you have to answer financially in the
M - Morning
A - Afternoon and
N - Night.

You must take great risks to receive greater rewards.

You must plan and strategize, you must value profit not wages, you must be focused and you must be determined if you want good success.

Last but not least, You must involve God.

"The worst people on earth to serve are the POOR PEOPLE"

POOR:  meaning  "Passing Over Opportunities Repeatedly"

See the reasons below:

1) Give them for free, they will think it is a trap.

2) Tell them it's a small investment, they will say you can't earn much.

3)Tell them to come in BIG, they will say "I don't have any money".

4) Tell them to try new things, they will say "no experience; has it been proven to work? Who has gained from it before?".

5) Tell them it's a traditional business, they'll say "it's too HARD to do".

6) Tell them it is a new business model, they will say "I don't do network marketing and how many years has this business model been existing?".

7) Tell them to run a shop, they will say "I will be tied down, I'll have no freedom".

Tell them to follow a 1-year business plan, they will say "it's too long. Please, I can't wait for so long".

9) Ask them what can they do? They will say "I can do ANYTHING".

10) They like to ask friends who are as hopeless as themselves to get their opinions. Even the Holy Book acknowledges the fact that blind people don't lead blind people.

11) They think more than a University Professor and do less than a blind man.

Penny wise, Pound foolish.

One major challenge POOR people have is "LACK OF ACTION!"

They enjoy their comfort zone, dwelling and swimming in their "own type of knowledge".

Anything beyond their reason "can't work, and therefore it is fraudulent"

Remember: It's RISKY to take a RISK, but it's even RISKIER not to take any risk at all.


Learn to try out new things

The world is rule by mental warriors.

 Thinking is the highest paying job in every field.


While passing a motor park,  you'll hear bus conductors shouting their different destinations to anyone that is passing.

Here is the deal...,
They talk to over a 100 people just to fill a 14 seater bus,  they don't get discouraged if you are not going to their destination. They do that several times daily, that's how life and business is, do not expect everyone to be heading to your destination.
keep talking to people to get the few that will skyrocket your business

Dont get Discouraged if you must succeed in business*,  and never you stop telling people about the opportunity that abounds.

Success is never by chance nor a mistake!

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